Communications Officer

The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in Ontario for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.

What Types of Employers Are Out There?

• Advertising, marketing and public relations firms
• Government departments, mainly federal

What are the Main Trends Affecting Employment?

• General downsizing by major employers
• AI-driven technologies are reshaping job functions and skill sets required across marketing, communications, and digital media roles

What Skills Do I Need to Succeed?

• Proficiency in Microsoft Office Suite, Google Analytics, Canva, and Adobe Creative Suite.

Here are some key facts about professional occupations in advertising, marketing and public relations in Ontario:

• Approximately 114,150 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 20%
  • Computer systems design services (NAICS 5415): 8%
  • Other retail stores (NAICS 44-45, except 445): 7%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 7%
  • Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 85% compared to 81% for all occupations
  • Part-time workers: 15% compared to 19% for all occupations
• 67% of professional occupations in advertising, marketing and public relations work all year, while 33% work only part of the year, compared to 63% and 37% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 43 weeks for all occupations.
• 17% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 35% compared to 52% for all occupations
  • Women: 65% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 9% for all occupations
  • high school diploma or equivalent: 12% compared to 25% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 8% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 18% compared to 22% for all occupations
  • bachelor's degree: 49% compared to 24% for all occupations
  • university certificate, degree or diploma above bachelor level: 18% compared to 13% for all occupations